Search
Contact
31.07.2019 | Deal Notifications, Press releases

KPMG Law and KPMG advise GS1 Germany on the sale of its stake in the joint venture 1WorldSync

KPMG Law and KPMG advise GS1 Germany on the sale of its stake in the joint venture 1WorldSync

KPMG Law Rechtsanwaltsgesellschaft mbH (KPMG Law) and KPMG AG Wirtschaftsprüfungsgesellschaft (KPMG) advised GS1 Germany GmbH on the sale of all its shares in 1WorldSync Holdings, Inc. to Battery Ventures and on an upstream carve-out.

GS1 Germany GmbH is a Cologne-based company and provider of open, cross-industry, globally valid identification, communication and process standards along the value chain. In 2012, GS1 Germany and GS1 US, Inc. merged their data pools 1Sync and SA2 WorldSync (subsequently 1WorldSync, Inc. and 1WorldSync GmbH) in a joint venture (1WorldSync Holding). This created a software-as-a-service (SaaS) network that enabled manufacturers to securely and continuously share critical product data (known as product attributes) with a community of retailers, operators and distributors across a variety of industries, including consumer products, food service, electronics and healthcare.

The two shareholders have now decided to dissolve the joint venture and, after conducting a bidding process, to sell the US part (bundled in 1WorldSync Holdings, Inc.) to Battery Ventures, a global technology-oriented investment company. The background to the dissolution of the joint venture is the uneven development of the rapidly growing markets in the USA and Europe. While the harmonization of requirements for the exchange of product master data continues to progress in Germany and Europe, the US market is characterized by diverse and individual requirements of individual retailers for product data.

By way of an upstream carve-out, the European part of the business (1WorldSync GmbH, now: atrify GmbH) was initially acquired by 1WorldSync Holdings, Inc. was sold to GS1 Germany and subsequently the US part was sold to Battery Ventures.

KPMG Law provided comprehensive legal advice (structuring and drafting of transaction documents) to GS1 Germany under German law as part of the transaction. U.S. advisors were engaged for U.S. aspects of the transaction. KPMG advised GS1 Germany on the design of the process as well as on valuation issues. Another KPMG team provided tax advice on the transaction.

The transaction was closed on July 8, 2019.

Consultant GS1 Germany, Germany

KPMG Law Rechtsanwaltsgesellschaft mbH: Dr. Philipp WüllrichLL.M., Partner, Legal Deal Advisory, Lead Partner, Cologne; Jan-Erik Schapmann, Senior Manager, Legal Deal Advisory, Corporate/M&A, Düsseldorf; Stephan Schaal, Senior Associate, Legal Deal Advisory, Cologne; Sebastian Hoegl, Senior Manager, Legal Operations/IP, Essen; Jan Rudolph, Associate, Legal Operations/IP, Essen


KPMG AG Wirtschaftsprüfungsgesellschaft: Stephan Fetsch
, Partner, Deal Advisory, Head of Retail, Head of Consumer Goods,
Dr. Dorit Weikert
, Senior Manager, Deal Advisory, both Cologne;
Michael Diehl
, Partner, Tax,
Nicole Kamradt
, Senior Manager, Tax, both Essen

USA

DLA Piper
Baker Hostetler LLP

Advisor 1WorldSync Holdings (carve-out), USA

Locke Lord LLP

Germany

Taylor Wessing

Advisor Battery Ventures, USA

Cooley LLP

Germany

(Not known)

 

Explore #more

25.04.2025 | KPMG Law Insights

Coalition agreement: The plans for supply chain law, EUDR and GTC law

In the coalition agreement, the CDU/CSU and SPD agreed: “We will also abolish the National Supply Chain Due Diligence Act (LkSG).” At first glance,…

17.04.2025 | KPMG Law Insights

What the coalition agreement means for the financial sector

The coalition agreement between the CDU/CSU and SPD also has an impact on the financial sector. Here is an overview. Increasing the energy supply The…

17.04.2025 | KPMG Law Insights

AWG amendment provides for tougher penalties for sanction violations

Due to the ongoing Russian war of aggression against Ukraine, the EU wants to make it easier to prosecute violations of EU sanctions. The corresponding…

16.04.2025 | KPMG Law Insights

What the new digitization plans in the coalition agreement mean

The coalition agreement shows how the future government wants to shape Germany’s digital future. What do the plans mean for companies in concrete terms? Here…

14.04.2025 | KPMG Law Insights

How the new coalition wants to accelerate investment in infrastructure

The coalition agreement between the CDU/CSU and SPD marks a fundamental new beginning in German infrastructure policy. In view of a considerable investment backlog, the…

14.04.2025 | KPMG Law Insights

Coalition agreement 2025 and NKWS: Booster for environmental and planning law?

In the current coalition agreement, environmental and planning law is mentioned at various points throughout the coalition agreement, highlighting its great importance. However, the…

11.04.2025 | KPMG Law Insights

What’s next for foreign trade? The plans in the 2025 coalition agreement

Foreign trade and foreign trade have become particularly explosive in view of the new US tariffs. The CDU/CSU and SPD have agreed on the following…

11.04.2025 | KPMG Law Insights

Coalition agreement 2025: What the plans mean for the economy

The CDU/CSU and SPD have agreed on a coalition agreement. The central theme is the renewal of the promise of the social market economy. The…

10.04.2025 | KPMG Law Insights

Coalition agreement 2025: Housing construction on the move

In the coalition agreement, the CDU/CSU and SPD have agreed comprehensive reform plans in the area of housing construction. The aim is to speed…

10.04.2025 | KPMG Law Insights

Energy in the 2025 coalition agreement: what the future government is planning

In the coalition agreement, the CDU/CSU and SPD commit to the German and European climate targets and Germany’s climate neutrality by 2045. To this…

Contact

Jan Erik Schapmann

Senior Manager

Tersteegenstraße 19-23
40474 Düsseldorf

Tel.: +49 211 4155597310
jschapmann@kpmg-law.com

© 2024 KPMG Law Rechtsanwaltsgesellschaft mbH, associated with KPMG AG Wirtschaftsprüfungsgesellschaft, a public limited company under German law and a member of the global KPMG organisation of independent member firms affiliated with KPMG International Limited, a Private English Company Limited by Guarantee. All rights reserved. For more details on the structure of KPMG’s global organisation, please visit https://home.kpmg/governance.

 KPMG International does not provide services to clients. No member firm is authorised to bind or contract KPMG International or any other member firm to any third party, just as KPMG International is not authorised to bind or contract any other member firm.

Scroll