Search
Contact
23.06.2022 | Deal Notifications, Press releases

KPMG Law and KPMG advise Smile Group on the acquisition of Creativestyle

KPMG Law Rechtsanwaltsgesellschaft mbH (KPMG Law), KPMG AG Wirtschaftsprüfungsgesellschaft (KPMG) and KPMG Poland provided due diligence, structuring and implementation services to Smile Group in connection with the acquisition of a majority stake in Creativestyle GmbH with its Polish subsidiary Creativestyle Poland SP. z o.o. advised.

The French Smile Group as part of the portfolio of Keensight Capital and Eurazeo PME has acquired the majority of shares in Creativestyle GmbH. KPMG Law and KPMG Legal Poland conducted a legal due diligence, advised on the structuring of the transaction, the share purchase agreement and its legal implementation. In doing so, KPMG Law worked with an international, cross-location team primarily from the areas of corporate/M&A, labor law and antitrust law. KPMG and KPMG Poland advised on tax due diligence and tax structuring.

Smile Group is a provider of open digital and open source solutions in the areas of consulting, innovation, digital integration and infrastructure. It operates mainly on the European market and is involved in a large number of digital projects each year for French and European clients. The majority shareholder of Smile Group is Keensight Capital, a private equity manager specializing in pan-European growth buyout investments.

Headquartered in Munich with additional offices in Hamburg, Krakow and Rybnik, Creativestyle is a digital agency with a team of 85 employees providing services in the areas of consulting, backend integration, operations and customer experience of e-commerce solutions. The current management will continue to run the business of the Creativestyle companies in the future.

 

Consultant Smile Group:

KPMG Law Rechtsanwaltsgesellschaft mbH: Dr. Christian Nordholtz (partner, co-lead, Hanover), Frederik Johannesdotter (Senior Manager, Co-Lead, Munich),
Marlon Wehrenberg
(Associate, Hanover), Jesper Wilckens (Associate, Hanover), Pia-Theresa Reede (Associate, Hanover), all Corporate/M&A; Dr. Martin Trayer (Partner, Frankfurt), Liza Rauter (Associate, Hanover), both Labor Law;
Dr. Gerrit Rixen
(Partner, Cologne),
Christoph Gröne
(Senior Associate, Düsseldorf), both Antitrust Law

KPMG AG Wirtschaftsprüfungsgesellschaft (Tax): Dr. Matthias Hogh (Partner), Frank Wallbott (Senior Manager), Matthias Leukel (Associate), all International Transaction Tax, all Frankfurt/Main

KPMG Legal Poland: Krzysztof Wojciechowski (Associate Partner), Michal Sawicki (Senior Associate), Jakub Kokocinski (Associate), all Warsaw

KPMG Poland: Katarzyna Nosal (Partner), Mateusz Teodorczuk (Manager), all Warsaw

 

Explore #more

31.07.2025 | KPMG Law Insights

Modernizing the state and reducing bureaucracy: the plans in the 2025 coalition agreement

The coalition has set itself ambitious goals in the areas of bureaucracy reduction, state modernization and modern justice. And for good reason: comprehensive structural reforms…

31.07.2025 | KPMG Law Insights

AI in insurance companies – exploiting opportunities, managing risks

Insurance companies can use artificial intelligence (AI) to make their processes considerably more efficient. At the same time, special compliance requirements apply to the financial…

31.07.2025 | In the media

KPMG Law expert in Handelsblatt: New EU regulation affects 370,000 companies

At the end of the year, the EU will ban products associated with the destruction of forests. The hopes of many importers, who had hoped…

29.07.2025 | KPMG Law Insights

The Savings and Investment Union (SIU) – these are the EU’s plans

The EU lacks money in many areas, including for infrastructure, the expansion of digitalization and defence. At the same time, Europeans have large savings. These…

28.07.2025 | Deal Notifications

KPMG Law advises the shareholder of Schubert Touristik GmbH on the negotiation and implementation of a strategic partnership with the Austrian private equity firm AG Capital

The Schubert Group, headquartered in Aschersleben, specializes in organized and escorted coach, air and cruise trips worldwide, specially tailored to seniors aged 60 and over.…

25.07.2025 | Deal Notifications

KPMG Law advises BETOMAX, a company of INDUS Holding AG, on the acquisition of TRIGOSYS GmbH

KPMG Law Rechtsanwaltsgesellschaft mbH (KPMG Law) has provided legal advice to BETOMAX systems GmbH & Co KG, a company of INDUS Holding AG, on the…

24.07.2025 | Deal Notifications

KPMG Law and KPMG advise Q.ANT GmbH on a EUR 62 million Series A financing round

KPMG Law Rechtsanwaltsgesellschaft (KPMG Law) and KPMG AG Wirtschaftsprüfungsgesellschaft (KPMG) advised Q.ANT GmbH with a cross-service team on a Series A financing round with a…

23.07.2025 | KPMG Law Insights

Tax evasion by influencers: Why voluntary disclosure can help now

Further authors and contact persons: inside: Dr. Anne Schäfer, Marco Strootmann, Anastasia Podolak The tax authorities are targeting influencer marketing. Authorities in…

22.07.2025 | KPMG Law Insights

Act on the implementation of RED III speeds up approval procedures for wind energy expansion

The law implementing the Renewable Energy Directive can enter into force soon after the Bundestag approved the draft on July 10 and the Bundesrat on…

22.07.2025 | KPMG Law Insights

BGH: Building cost subsidies for battery storage systems still permissible

Electricity distribution grid operators may charge construction cost subsidies for grid connections of battery storage systems. This was decided by the Federal Court of Justice…

Contact

Dr. Gerrit Rixen

Partner
Head of Antitrust and Investment Control

Luise-Straus-Ernst-Straße 2
50679 Köln

Tel.: +49 221 2716891052
grixen@kpmg-law.com

© 2024 KPMG Law Rechtsanwaltsgesellschaft mbH, associated with KPMG AG Wirtschaftsprüfungsgesellschaft, a public limited company under German law and a member of the global KPMG organisation of independent member firms affiliated with KPMG International Limited, a Private English Company Limited by Guarantee. All rights reserved. For more details on the structure of KPMG’s global organisation, please visit https://home.kpmg/governance.

 KPMG International does not provide services to clients. No member firm is authorised to bind or contract KPMG International or any other member firm to any third party, just as KPMG International is not authorised to bind or contract any other member firm.

Scroll