The insurance industry is facing a paradigm shift. Traditional sales models are increasingly being supplemented by innovative approaches aimed at facilitating access to insurance policies and strengthening customer loyalty. One such approach is embedded insurance, in which insurance products are seamlessly integrated into the purchasing process of other products or services.
But what legal and regulatory challenges does this trend entail and what opportunities does it open up for the industry? Answers are provided in an article by KPMG Law insurance expert Ulrich Keunecke in the current September issue of the magazine Versicherungswirtschaft.
“Embedded insurance is more than just a new sales channel: it is a transformative force that has the potential to fundamentally change certain areas of the insurance industry.”
KPMG Law
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