Four Frankfurt, Elbtower, Vonovia: real estate projects and companies are backed by constructs worth millions or even billions. In order to stand out from the crowd with their offers and services, developers and owners rely on catchy names for their business models. Protecting these as trademarks is one of the tasks of lawyers – and it’s not always easy. KPMG Law expert Anna-Kristine Wipper explains more.
“Under German trademark law, a protectable trademark is entered in the register more quickly, directly after successful examination by the DPMA. “
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awipper@kpmg-law.com
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